Game bundles
What are Game Bundles? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Gametech (Game Technology)
What is Game Technology? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Google advertising ID (GAID)
What is GAID (Google Advertising ID)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Google play creatives
Google Play creatives are all the visual elements that appear in a Google Play product page.
Google play developer console
Google Play Developer Console is the platform that Google provides for Google Play and Android developers to publish and monitor their app’s performance in the Google Play store.
Google play experiments
Google Play Store listing experiments or GEx, is the A/B testing functionality provided by Google.
Google play explore
Google Play Explore is an organic traffic source that includes all visitors arriving at an app listing while exploring and navigating.
Google play featuring
Google Play Featuring refers to an app being ‘featured’ on the Google Play Store in one of a number of different types of featured apps lists.
Google play keywords
Google Play keywords are single words or part of phrases that a user uses to search for an android app or game.
Google play long description
The Google Play long description is a full paragraph of text describing an app or game that appears on a product page.
Google play pass
Google Play Pass is a paid for subscription service that provides access to high-quality, curated games without ads and in-app purchases.
Google play personalization
The process of personalizing the Google Play experience for each user, surfacing apps that are relevant to them based on a variety of metrics.
Google play points
Google Play Points are part of an award system whereby Google Play users earn points on their regular behavior in the Google Play store.
Google play product page
The Google Play product page is the landing page for a mobile app or game distributed and published on the Google Play store.
Google play ranking
Google Play ranking is a crucial element to an app’s visibility and audience impressions which is why the industry and ASO teams look to it as a priority when strategizing.
Google play search
Google Play Search is an organic traffic source that includes all users who find an app after searching for a query or keyword in the search bar in the Play Store.
Google play short description
The Google Play short description is a sentence that’ll appear in the first impression of your Google Play product page below the screenshot.
Google play Third-party referral
Google Play third-party referrals refer to traffic sourced by users that open a link, that takes them straight to the product page in Google Play.
Growth loop
What is a Growth Loop? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
