Paid app user acquisition
Paid app user acquisition is the process of paying to advertise an app or game on UA channels in efforts to drive relevant traffic to an app store and convert new users.
Pay per install
What is Pay Per Install? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Performance marketing
What is Performance Marketing? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Playable mobile ads
What are Playable Mobile Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Post-Install event
What is a Post-Install Event? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Pre/Post app store tests
A pre/post App Store test is the practise of testing a creative asset and measuring its impact on mobile marketing and growth KPIs before placement and after.
Preloaded apps
What are Preloaded Apps? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Proceeds per paying users
What are Proceeds Per Paying Users? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Product page conversion rate
What is Product Page Conversion Rate? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
