Mobile User Acquisition & Monetization Glossary

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Paid app user acquisition is the process of paying to advertise an app or game on UA channels in efforts to drive relevant traffic to an app store and convert new users.
What is Pay Per Install? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Performance Marketing? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Playable Mobile Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Post-Install Event? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
A pre/post App Store test is the practise of testing a creative asset and measuring its impact on mobile marketing and growth KPIs before placement and after.
What are Preloaded Apps? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Proceeds Per Paying Users? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Product Page Conversion Rate? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.