What is a Post-Install Event?
A post-install event is any user action that happens while an app is being used, after it’s been installed on a device. The list of potential post-install events is massive and includes:
- Launching an app
- Completing registration
- Beating the next level of a game
- Watching an in-app advertisement
- Making an in-app purchase
How to Track Post-Install Events
As far as app advertising goes, post-install events are often tracked when advertisers use cost-per-engagement and cost-per-action pricing models. By tracking post-install events, publishers know how much to charge advertisers for the user actions they help generate.
This is how it typically works: an advertiser creates an ad and chooses a post-install event. A publisher runs the ad and tracks the user actions said ad generates. The advertiser pays the publisher for the specific post-install events the ad generates, but nothing else.
