Mobile User Acquisition & Monetization Glossary

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What is Apple's Identifier for Advertisers (IDFA)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is In-App Advertising? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is In-App Bidding? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
In-app events (IAE) are live events that happen inside iOS apps. There are plenty of options available to you: game competitions, movie premiers, livestream experiences and more.
What are Installs Per Mille (IPM)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Interactive Advertising? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Interstitial Ad? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.