What is Interactive Advertising?
Interactive ads, sometimes referred to as interactive mobile ads, are ad units that have been designed to stimulate interaction between said ads and the users to which they are shown.
Put simply, interactive ads require users to take an active role in the ad experience.
Interactive Advertising Examples and Benefits
There are different kinds of interactive ads available to mobile marketers. Examples include interactive video ads, interactive end cards, and playable ads.
If you’re new to mobile marketing, you’re probably wondering, “Are mobile interactive ads effective?” The answer is yes—as long as you design and deploy them correctly, of course.
Generally speaking, interactive ads generate more conversions, boost retention rates, and increase brand awareness and LTV metrics for the app marketers that use them.