What are Playable Mobile Ads?
A playable mobile ad is an ad unit, which allows users to experience the core functionality of a game or app before installing it on their device. Once the user finishes the ad content, a process that normally takes 15 to 60 seconds, they’re presented with a call-to-action (CTA).
Three Tips for Using Playable Mobile Ads
Playable mobile ads are generally used to promote mobile games, but this isn’t a hard and fast rule. Whatever you’re promoting, keep these three tips in mind:
- Showcase your app’s best features.
- Highlight interactive elements so users know to engage.
- Keep things simple and focus on providing an excellent user experience.
Playable mobile ads are beneficial to both advertisers and publishers. Advertisers are able to engage users and boost installs. And publishers are able to drive more advertising revenue.