What is Pay Per Install?
Pay Per Install (PPI) is a pricing model in which app advertisers pay for every install that publishers generate for them, but not for impressions, clicks, and other forms of engagement.
Pay Per Install Example
Here’s an example: Advertiser ABC creates a new ad campaign and agrees to pay $0.75 per install. The ad runs and generates 5,000 installs. The advertiser pays the participating publishers a total of $3,750 ($0.75 x 5,000 = $3,750).
The Pay Per Install pricing model works well for publishers, because advertisers are generally willing to pay extremely competitive rates for legitimate installs. To get started with this model, partner with a proven technology partner to connect your app(s) to quality advertisers.
Pay Per Install vs Cost Per Install
The terms “Pay Per Install” and “Cost Per Instal” are closely related. Pay Per Install is the pricing model described above. Cost Per Install (CPI) refers to the money an advertiser pays to generate a single install of his/her game or app. To learn more about CPI, go here.