What is Game Technology?
Game technology, also referred to as gametech, is a dedicated solution or service that is used to develop a video game.
What are the 4 Categories of Game Technology?
There are four categories of game technology that you should be aware of:
- Development: This category includes everything a developer needs to build a game, such as engines and software, art, and audio management tools.
- Operations: This category includes tools to help developers market and monetize their games, like analytics solutions, ad mediation, and infrastructure services.
- Growth: This category includes the various platforms a developer needs to understand their target market, such as market analytics tools.
- Market Analysis: This category includes tools to help developers reach new users, like analytics firms, ad attribution services, and influencer marketing platforms.
