What is the Google Play Short Description?
The Google Play short description is a sentence that’ll appear in the first impression of your Google Play product page below the screenshot. This means it’ll be visible to 100% of the users, as opposed to the less impactful App Store app description.
Google Play Short Description Requirements
The Google Play short description can have up to 80 characters.
Why Google Play Short Description is Important
The Google Play short description is a visible element that can convey an important message to potential users. As screenshots and videos take less real estate on Google Play than they take on the App Store, the short description has a higher impact on conversion rates.