Google play long description

The Google Play long description is a full paragraph of text describing an app or game that appears on a product page.
See all terms

What is the Google Play Long Description?

The Google Play long description is a full paragraph of text describing an app or game that appears on a product page. 

Google Play Long Description Requirements

The Google Play long description can include up to 4,000 characters. Google Play allows the use of rich formatting and emojis to make the description more engaging and legible. 

Google Play Long Description

Why Google Play Long Description is Important

The Google Play long description isn’t visible to most users, and less than 2% of users ever tap to read it in full. 

That said, the long description plays an important role in keyword optimization and increasing the discoverability of your app or game. 

Lastly, the Google Play long description should also be convincing for users who do get exposed to it, even though they are less than 2% of total users visiting your product page. 


Subscribe to the newsletter

the ASO industry relies on to stay on top of their craft

Navigate between the letters to explore additional glossary terms
a b c d e
f
g
h
i
j
k
l
m n o p
q
r s
t
u v
w
x
y
z