What is the Google Play Long Description?
The Google Play long description is a full paragraph of text describing an app or game that appears on a product page.
Google Play Long Description Requirements
The Google Play long description can include up to 4,000 characters. Google Play allows the use of rich formatting and emojis to make the description more engaging and legible.
Why Google Play Long Description is Important
The Google Play long description isn’t visible to most users, and less than 2% of users ever tap to read it in full.
That said, the long description plays an important role in keyword optimization and increasing the discoverability of your app or game.
Lastly, the Google Play long description should also be convincing for users who do get exposed to it, even though they are less than 2% of total users visiting your product page.
