What is App Size
Every app has a megabyte size which determines the amount of storage it requires in order to run on on users’ devices. As storage space is limited, it’s important that an app offers a reasonable file size to the user.
The average app sizes vary for the two operating systems, for iOS it’s around 35MB and for Android the number is around 12MB and obviously average sizes vary depending on which app category they are assigned to. For any gaming apps or those that are feature-heavy, average file size will be larger than apps, let’s say, with simpler functionality and less content.
Why App Size is Important
To put it simply, the size of an app affects conversion rates. Naturally, the bigger a file size, the more space it takes up on a device.
It’s unlikely that users would be keen on installing what seems like a very large app. Any user that has only a limited amount of storage to play with may be less inclined to download an app with a large app size. To be fair, storage is becoming less of an issue thanks to the mobile market offering up larger phones, but it’s an important factor nonetheless. For a user who is running out of phone space, they may wish to cull the apps in their phone in order to make space. Apps with the largest file size are in the firing line in this situation.
In addition, users may prefer to download over WIFI in order to avoid sacrificing their data usage by downloading a large app. Less on-the-move downloads will have a negative impact on conversion rates.
