What is App Store Description Read Rate
Description read rate is the percentage of users that tap to read more of the description on a product page, past the text that shows at a first impression. It, unfortunately, remains at less than 2% in most cases, which is a very low exposure rate.
Why App Store Description Read Rate is Important
The fact that only around 2% of visitors to a product page read the extended version of an app / game description could be translated to mean a few things: users may not like to read, full stop. Or it may not be the preference for how the majority of them absorb information. They may not see the relevance of text when there’s often imagery that conveys more about the product. One thing’s for sure: visitors to a product page consume their information visually in order to make a decision whether or not to install or drop.
Keeping track of a description read rate is important if an app developer or marketer is to understand which elements of it need focus and where the biggest opportunity for conversion value lies. The explorative users who do make the effort to engage with the description are considered high-quality users. Their intent is higher, they take longer than decisive users to make a decision whether to install an app / game and therefore they are exposed to more content. With some encouragement from optimized assets, it’s possible this group of users are high converters.
