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App clip installations

What are App Clip Installations? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What are App Clip Installations?

“App Clip Installations” refers to the number of times an App Clip has been downloaded to an iOS device. App Clip Installations happen when iOS users tap the “Open” button on an App Clip Card. Doing so will allow iOS users to download a streamlined version of a full application, from which they can perform basic tasks. Once an App Clip is installed, it will stay on the user’s device for seven days before automatically uninstalling itself. If the same user installs the same App Clip again after the seven-day period, Apple will count the interaction as a second installation.

For more information on App Clips metrics, visit our other Glossary entries: “App Clip Card Views”, “App Clip Card Views (Unique)”, “App Clip Sessions”, “App Clip Crashes”, and “App Clip Active Devices”.

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