What is an App Store Update
An App Store update is the process a developer completes in order to update an app in the App Store using App Store Connect, Apple’s platform for releasing new and updated apps.
An update is a newer version of the app than the one that’s available to download in the App Store. The developer will submit the new version, wait for approval from Apple before publishing and making it available for download. An app developer must go through an App Store update if there are new features or bug fixes that will improve the experience for the end-user. Alternatively, a developer can intend to update their app only to change the metadata on the app’s product page or the keyword metadata to improve an app’s ranking.
Why an App Store Update Is Important
When an app is updated in the App Store, it signals to users that an app is live and supported and hasn’t been left untouched since launch. This is important reassurance. To put frequency of updates into context, top apps (household name apps) are usually updated every four to six weeks with some updating every three weeks.
It’s worth outlining the distinction between updating the code of an app (highlighting new features and bug fixes) and updating the metadata. The metadata are elements such as screenshots, the app icon, title etc. The above can only be changed by the submission of a new build.
