What is App Store Page Scroll Rate
The App Store page scroll rate is the percentage of users that scroll down an App Store product page in the direction of the reviews section. Around 60% of visitors to a page won’t scroll beyond the first impression, unfortunately.
The median percentage of users with vertically explorative behavior ranges from 25.24-29.24%. Once users scroll down they can either read (and open the extended version of the) description, scroll through ratings and reviews as well as open each individual review to read more.
Why App Store Page Scroll Rates are Important
The page scroll rates are important as they contribute to understanding how users are engaging with a product page. The rate also shows how many users are potentially going to be exposed to any element below the fold vertically which in both the App Store and Google Play Store is mostly for the app/game review gallery.
This rate shows you how well you’re able to drive users to explore your page, are you exciting users enough so they choose to explore the page?