What is CPCV?
Cost Per Completed View, often abbreviated to CPCV, is an ad pricing model in which advertisers only pay publishers when their video ads are viewed in their entirety.
What is an Example of CPCV?
How about an example? Sure. Company ABC creates a cost per completed view campaign. The 30-second video runs on Publisher XYZ’s platform. User John sees the ad, but clicks away after five seconds because the app promoted doesn’t interest him. Then User Jane sees the ad and watches from beginning to end. She’s very intrigued by the app promoted.
In this scenario, Company ABC would not pay Publisher XYZ for User John’s five second view. Company ABC would pay Publisher XYZ for User Jane’s view, though.
How to Calculate CPCV?
To calculate CPCV, use this formula:
CPCV = Ad Cost / Completed Video Views
So, if a video ad costs $1,000 and generates 100 completed views, its CPCV would be $100. In general, the lower the CPCV is, the happier the advertiser will be.