Cost per mille (CPM)

What is Cost Per Mille (CPM)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
See all terms
Guides Webinars Blog Podcast Reports Newsletter

Chartboost Libary

Guides Webinars Blog Podcast Reports Newsletter

What is Cost Per Mille (CPM)?

Cost Per Mille, or CPM for short, is a pricing model, wherein advertisers pay publishers for every 1,000 ad impressions their ads generate. An “impression” is a fancy name for a digital view. In other words, ad campaigns that generate 500 impressions are seen by 500 people.

The CPM pricing model is ideal for brand awareness campaigns because it prioritizes views over clicks, engagements, and every other outcome an advertising campaign can produce.

How to Calculate CPM

To calculate CPM for your ads, simply divide the total amount of money you’ve spent on your campaign by the total number of impressions (views) said campaign generated for you. Then multiply the resulting figure by 1,000. Here’s the formula:

CPM Formula

CPM = (Total Campaign Spend / Total Number of Impressions) x 1,000

Subscribe to the newsletter

the ASO industry relies on to stay on top of their craft

Navigate between the letters to explore additional glossary terms
a b c d e
f
g
h
i
j
k
l
m n o p
q
r s
t
u v
w
x
y
z

Related resources

6 tips to ensure your mobile ad monetization compliance | Chartboost Academy How to prioritize player experience with data and analytics | Chartboost Academy Ad monetization strategy for better mobile game performance | Chartboost Academy

Related Resources

Monetization

Mediation SDK 5.0, your trusted partner to scale ad revenue
Chartboost is excited to announce some major new features to our Mediation! We’re offering the greatest level of transparency and control yet with an open-source Mediation SDK and a flexible SDK architecture that allows you to increase stability and efficiency. Feature 1: Flexible SDK architecture We often hear from developers that they value flexible, stable,…
October 26 · Chartboost · 4 Min read
User Acquisition

Audience segmentation 101: The mobile game developer’s guide 
Audience segmentation can be a game-changer. From defining user personas to crafting personalized experiences and prioritizing user privacy, this comprehensive guide can help you elevate your mobile game advertising strategy. Uncover the secrets to improved targeting precision, enhanced audience engagement, and a better ROI.
October 26 · Nick Schultz · 7 Min read
Monetization

Funnel metrics: Optimizing your mobile game at every stage
Explore the nuances of game performance optimization by delving into stages that unveil user behavior, retention dynamics, and monetization strategies.
October 26 · Nick Schultz · 7 Min read