What is Mobile Ad Viewability?
Mobile ad viewability measures the percentage of impressions, in which at least 50% of an ad is seen. The length of time said ad needs to be viewed varies. Display ads, for example, only need to be seen for one second to register a view, while video ads need to be seen for at least two seconds. (Note: Tthese standards are set by the IAB and Media rating Council.)
Mobile ad viewability is an important metric because it allows advertisers to properly assess their marketing campaigns and the quality of their ad sources.
To gauge the viewability of your mobile ads, simply focus on the viewability metrics in your attribution dashboard of choice. Just know that to measure mobile ad visibility with any kind of accuracy, you’ll need to integrate the SDK provided by your measurement vendor.