What is Mobile App Growth?
The term, “mobile app growth” refers to the many strategies app developers use to both acquire new users and retain current ones, with the ultimate goal of driving more revenue. By implementing a mobile app growth strategy, you can make your app business more profitable.
How to Optimize Mobile App Growth
To optimize your mobile growth strategy, track metrics like retention rate, churn rate, daily active users (DAU), lifetime value (LTV), and average revenue per user (ARPU). (Click on the term to see the full definitions for these terms in our glossary.)
Mobile App Growth Strategies
Once you’ve determined how you’ll measure these KPIs, begin to experiment with proven growth strategies. Here are a few ideas to get you started:
- Understand Your Users: You can’t optimize for growth if you don’t know what your target audience likes and dislikes. Take time to study their preferences.
- Optimize Your App Store Pages: Adjust your app’s name, URL, subtitle, keywords, images, videos, etc. in the Apple App and Google Play stores. Doing so will help you drive and convert more organic traffic into high-value users.
- Invest in Paid User Acquisition: Experiment with paid ads on search engines like Google, social media sites like Facebook, and in mobile ad networks.