What is Mobile App Onboarding?
Mobile onboarding is the process of introducing an app or game to a new user. It starts as soon as said user installs the app/game and can continue for as long as the developer wants.
Mobile onboarding is important because it allows users to learn about the app/game they just downloaded. Once this happens, the user experience will improve. Fortunately, developing a stellar mobile onboarding program for your users isn’t overly difficult. You just have to:
- Keep it Simple: Don’t inundate users with information. Tell them what they need to know to use your app or play your game; then let them do it.
- Give Users Control: Allow users to skip your onboarding process if they wish. Forcing them to go through it will only make them angry and could result in low engagement.
- Show Value Immediately: Your users should know exactly how your app/game will benefit them by the time they finish your mobile onboarding program. Not only that, your users should be excited to realize these benefits.