What is Mobile Attribution Manipulation?
Mobile attribution manipulation is a fraudulent practice, wherein unscrupulous individuals unnecessarily serve mobile ads to conversion-ready users. By doing so, said unscrupulous individuals are able to steal credit (and the resulting revenue) for conversions they didn’t create. Mobile attribution manipulation is one of the more common forms of ad fraud.
How to Avoid Mobile Attribution Manipulation?
To prevent mobile attribution manipulation, avoid using open-source SDKs, work with transparent acquisition partners, set trackable benchmarks and daily budget caps, and analyze your data regularly. These things will help protect your app business from fraud.