What is a Mobile Delivery Platform?
Mobile delivery platforms allow mobile operators (think Verizon, AT&T, and T-Mobile) and device manufacturers (think Samsung and Apple) to connect advertisers to the specific users who use the mobile networks and devices that said operators and manufacturers create.
Benefits of Mobile Delivery Platforms
Mobile delivery platforms provide multiple benefits to app marketers, including:
- High Conversions: Mobile delivery platforms allow marketers to reach users at high intent moments, and in ways which are perceived as part of the device experience. These two things often lead to higher conversion rates for marketers.
- Isolated Ad Experiences: Other ad platforms, such as Facebook and Google, are crowded. Mobile delivery platforms deliver more isolated ad experiences, often at higher intent moments, which result in more impactful advertisements.