What is a Mobile Game Business Model?
Put simply, a mobile game business model is a monetization strategy, which game developers use to generate and increase revenue for their app(s).
There are many ways to monetize a mobile game. You could, for example, charge users a one-time fee for access to your game. Or offer in-app purchases. Or serve ads and collect money from advertisers every time said ad generates an impression, click, or install.
In 2022, smartphone games represent 45% of video game revenue worldwide and are expected to drive $41.7 billion in revenue. In other words, there’s a lot of money to be made in the mobile games industry—if you have a solid mobile game business model, of course.
Read more on Mobile App Monetization here.
