What is Offline App Marketing and TV user acquisition
Offline mobile app marketing is the practice of using non-digital advertising and marketing to drive traffic to an app’s page in the App Store or Google Play store. Yes, online marketing can be invaluable to some apps. But there are certainly occasions and situations where offline marketing can contribute positively and make a huge impact on user behavior, especially for certain types of apps. Using billboards and TV ads to increase brand awareness and encourage word-of-mouth recommendations can prove very useful in getting a brand out in front of users.
Why Offline App Marketing is Important
Any marketing that a marketer or app developer can do in order to raise the profile of the brand, get people talking about it and spark interest in the product has an impact or effect. Offline marketing can really broaden the audience that an app is trying to reach, which will likely result in a user searching for a brand using the search functionality in the store. It provides a great opportunity to increase the size of the audience an app wouldn’t normally reach, like apps that only use targeted ad campaigns on Facebook as their only marketing preference.