What is Mobile Growth
Mobile growth is the science of growing and gaining ground in reaching and retaining users in the App Store or Google Play; in other words, ongoing growth from user satisfaction in an active user base. Growth is vital for mobile app marketers in order to rise above other mobile apps in what is a very competitive landscape. Growth is a metric that reflects the success of an app; healthy user growth and user retention correlate with the ultimate app business goal – revenue growth.
The science of leveraging a set of tactics that achieves and maximizes mobile growth. These tactics include paid user acquisition (UA) channels such as advertising, offline/influencer marketing, ASO (including keyword optimization and creative optimization), re-engagement campaigns, and more.
Mobile growth also places the practice of retention in high regard in order to minimize churn (users who have stopped playing or engaging with an app/game for a certain period of time).
Why Mobile Growth is Important
It’s a fact, with the numerous apps that are published in the stores every day that make up the millions available, for the vast majority they’ve had no more than a handful of installs.
The competitive nature of the App Store and Google Play store results in most of the apps arriving and remaining invisible to users, and this in part is because the app developers / marketers behind them haven’t fully understood mobile growth. Mobile growth is one of the most important aspects of ‘getting it right’ in the mobile app business.